Job Description

About the Role

We are looking for a Store Operations Specialist to manage and scale our e-commerce store on TikTok (and other content-driven platforms). This role is highly execution-oriented and data-driven, covering the full operational lifecycle—from product selection and listing optimization to traffic acquisition, creator distribution, and post-sales management.

You will be accountable for GMV growth, conversion rate, and ROI , and play a key role in driving sustainable store performance.

Key Responsibilities

1. End-to-End Store Operations

• Own daily store operations across the full funnel, including data analysis, product selection, listing, content coordination, paid traffic, and after-sales support
• Drive performance with a strong focus on GMV, conversion rate, and ROI

2. Data Monitoring & Problem Solving

• Closely track key metrics such as traffic, CTR, CVR, GMV, negative review rate, and refund rate
• Diagnose performance issues (e.g. low exposure, weak click-through, pricing mismatch, poor content conversion)
• Propose clear action plans and execute rapid optimizations through continuous testing and iteration

3. Product Selection & SKU Management

• Identify winning products based on platform trends, competitor benchmarks, creator performance data, and analytical tools
• Maintain a high product launch frequency to drive store activity and traffic growth
• Manage pricing, promotions, inventory, and product lifecycle
• Optimize listings (titles, main images, descriptions) to improve search visibility and conversion

4. Creator Distribution & Affiliate Collaboration

• Partner closely with the creator/affiliate team to scale product distribution
• Support creator product pools, commission structures, and creative assets
• Track performance and continuously optimize strategies to improve affiliate conversion and ROI

5. Paid Traffic & Platform Campaigns

• Understand TikTok Spark Ads and Feed Ads logic; collaborate with the paid media team to optimize ROI
• Participate in platform-led campaigns, discounts, and themed promotions to unlock incremental exposure

6. Customer Service & After-Sales Management

• Respond promptly to customer inquiries, after-sales issues, and negative reviews that impact store ranking and conversion
• Reduce refund rates, negative feedback, and compliance risks to maintain a stable store rating

Qualifications

• Bachelor’s degree or above; 1–3 years of e-commerce operations experience
• Strong logical thinking and data analysis capabilities
• Familiarity with TikTok platform rules and marketing ecosystem preferred
• Hands-on experience with content-driven e-commerce platforms such as TikTok, Douyin, Kuaishou, or WeChat Channels ; proven success cases are a plus
• Strong collaboration mindset and service orientation; honest, reliable, and execution-focused
• Fast learner with strong adaptability; passionate about cross-border and content e-commerce
• Proactive, detail-oriented, patient, and highly responsible with a positive, growth-oriented attitude

Job Tags

Similar Jobs